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Welcome to Diane Patterson's eclectic blog about what strikes her fancy

Switching genders

Posted on August 12, 2013 Written by Diane

This morning I read Dan Fienberg’s “gut reaction” to the pilot for “The Blacklist,” a new series coming to NBC this fall starring James Spader. He doesn’t call it a review, because pilots can and do change. He just gives his two cents on what he’s already seen. And he points out something about the pilot that tells me this is going to be bad, because the writers have started with some straight-up bullshit.

There’s an adoption storyline that screams “Smash” in the worst way possible — Does anything scream “Smash” in the best way possible? — and if you’re a writer attempting to give a character professional credibility, having that character plan to take a long lunch break for adoption counseling on THEIR FIRST DAY AT THE FBI, you’ve done something very wrong. I get that they’re trying to show that the character is trying to prioritize family, but IT’S HER FIRST DAY AT THE FBI and she’s apologizing for not being able to have an all-important adoption meeting. When I actually write this review, it’s going to be 2000 words about that adoption meeting and the soullessness of attempting to simultaneously maternalize a main character and build tension through an endangered child.

Just, for a moment, try to imagine that plot on a TV show…only the FBI agent is a male character.  

That idea wouldn’t get proposed, let alone written, let alone filmed. No one would take that seriously for a minute. 

What year is it, again?

§

You may have heard about The Bechdel Test. If a movie passes the Bechdel test, it has three things: 

  1. It has to have at least two [named] women in it
  2. Who talk to each other
  3. About something besides a man

If you follow that link above, you find out how many movies fail the Bechdel test and fail it quite spectacularly. (The Bechdel test page, by the way, has limited itself to female characters who have names, which was not in the original. And a female character having a name is more rare than you might think.)

The only reflections women get in modern culture — if they get them at all, which women over 35 basically do not, trust me — is that they must be hot, they must be available sexually any time and anywhere, they are there for the man’s pleasure, and they take care of the home. They have no desires, dreams, wants, or lives of their own. Women are the support staff in someone else’s story.

Simply having a female character in a movie is a problem already. Linda Holmes (“Monkey See” at NPR) wrote a terrific piece: “At the movies, the women are gone.” 

In most of today’s movies, men do things, and women stand around and wait to react to whatever the man does. There’s even a term for the female character whose sole job it is to make the man’s life better: the Manic Pixie Dream Girl. She’s wacky! She’s sexy! She doesn’t exist outside the need of the male character to have her there!

Imagine a Manic Pixie Dream Boy, wacky and loving and ready to retreat whenever the main character is ready to go out on her own, fully actualized. Yeah, I giggled. 

Let’s look at one of the biggest characters in YA culture right now — Katniss Everdeen. She’s supposed to be responsible for bringing down an entire society, and the biggest question for her is Team Peeta or Team Gale?

No wonder girls still feel like they can’t do anything.

§ 

This cultural setup — men do stuff, and women are charming companions — is pretty much why I think a Wonder Woman movie is Dead On Arrival. We can’t have women saving men — viewers (primarily young males) won’t accept it. And imagine a movie where Diana Prince walks away from Steve Trevor, because saving the world is kind of incompatible with knitting by the fire, waiting for him to get home. 

(I read the recap of the script to David Kelley’s pilot for a Wonder Woman TV series. And sure, it got turned down a lot of places, but it didn’t get turned down enough. Wonder Woman, sitting home and eating ice cream and mooning over Steve Trevor? Um, wut? Imagine a Wonder Woman who had zero time for a guy who wasn’t going to keep up with her…and you’re looking at the end of Western Civilization, I swear.)

§ 

At USC, one thing that always bothered me in one of my writing classes was that the writer got to pick who read what, and in this particular class only women read the women’s parts, and only men would read the men’s parts. 

Here were the main problems with this:

  • The male writers often only wrote male roles.
  • When they wrote female roles, the females had nothing to say or do. Even on paper, they were placeholders, and the place they were holding was a spot marked “The lead is heterosexual; here is the proof.” 

I wish I had said something then. I wish I had yelled and said, “You know, you don’t have to do this yet, wait for the studio to make you do it.” I wish I had said, “Can we reread this scene, only Jane and I will read the male characters and Bob will read the female character, and you can hear how fucking ridiculous it is to have someone standing there saying, ‘Um,’ ‘Okay,’ ‘Whatever you want’?”

Change your characters from male to female or vice-versa: how does that change how things play out? 

Or: Change the sex object from a woman to a man — how does that shake up the dynamic? 

I do bring that up more, a little bit, now, at my playwriting groups. It’s not always a male/female thing — sometimes the writer just falls in love with one character, who then gets all the moves, all the good lines, all the showy stuff. But it’s often a male/female problem.

I am not an idiot: I’m well aware that men and women behave differently, given different circumstances. But it’s useful to know when a character is breaking a stereotype and when he or she is being a stereotype. It’s also really useful to make sure you have made an actual character. One who stands around and says, “Whatever you want, honey,” isn’t a person, that’s a blowup doll. 

Let’s take Elysium, which I saw yesterday: Matt Damon’s character, who’s a lowlife and gets screwed over by a Big Corporation, so he wants to take revenge. He has to tote some massive machinery around, which might be more of a guy thing, except half of this character is the exoskeleton they put on him that makes him a badass, so that could be a woman or a guy. Jodie Foster’s character is the Secretary of Defense, a role normally played by a man, but there’s no reason for it, so why not have it be a woman? (Because women can’t plot to grab power? PLEASE.) Sharlto Copley is a thug who rapes and murders and is a general sociopath…and yeah, guys, you get to have that one, straight up, those are pretty much guy characteristics. (No, not that all men are that way; the vast majority of people who are that way are men, however.) Alice Braga is the Girl In Jeopardy, the least interesting character in the movie.

Let’s imagine that character a guy, a man whose sole function in the movie is to protect his sick son, and who gets batted around by the bad guys for fun. 

Yeah. Me neither.

§ 

 Women can actually have a life for two seconds without everything being about who they’re sleeping with or whether they’re going to have a baby. It would be nice to see this reflected in our culture for two seconds. It might also be nice to see more of the other side: men who wonder how they’re going to be able to have careers and be a loving partner and have a family. 

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Filed Under: Writing

Software writers need

Posted on May 14, 2013 Written by Diane

1. Scrivener

You know this. Just go and buy it already.

Lots of writers feel this way about it. If you do a web search on “scrivener is the best”, you get a lot of responses, all of which you can investigate on your own free time.

The short version: Word (or even Pages) is a word processor, most often used as a WYSIWYG layout tool — not as powerful as a dedicated layout application, but what you see on screen affects what comes out when you print. Scrivener is an application for writing: how you lay the text out on screen as you write has nothing to do with what comes out the other end. I just concentrate on the writing. I can have one file for my entire book. Or, I can have each chapter in a separate text file. Or, I can have folders represent each chapter, and multiple text files in each chapter folder. And I can easily navigate the entire book through the binder, which is the main window.

Index cards! Folders for all my research! Click-and-drag to rearrange entire chapters! FULL SCREEN! (Ulysses had this feature first, but Scrivener really did a boss job with it.)

When it comes to publishing books, Scrivener is even more awesome: with a little bit of work on your part, Scrivener can easily (and I do mean easily) generate .epub, .mobi, .pdf — whatever files you need. You don’t need to follow any tricky “nuclear option” formatting solutions. You don’t need to fight with Word’s problems with Kindle, which has led to some books having seriously messed up formatting. Scrivener puts it together for you. Don’t fight the power. Let the power work for you. 

2. Scapple

Well, okay, I’ll be honest: I haven’t used this much. Mindmapping isn’t a thing I’ve managed to make work for me yet. But I’m a total Scrivener fangirl and if it’s software from Scrivener’s developer, that’s good enough for me: shut up and take my money!

3. Aeon Timeline

Holy crap, I am finding this so useful. Aeon Timeline allows you to make a timeline (duh) using our known calendar or a custom calendar format that you set up (like, for a fantasy world). 

How am I using this? Well, I have one document named “Drusilla.” I have the General timeline, that has all of the events of her life, many of which I make up on the spot but then need to keep referring back to. I have the YKWIA timeline, which is a subset of the General timeline and has all of the events of that book written into it. I have the timeline for the new book: what happens when? 

Aeon Timeline figures out how old Drusilla and Stevie are for each of these events. It can calculate how long it’s been between events. I can keep track of locations, names, and length of time. Which characters were where at which time of their lives.

Until such time as I can hire an assistant to do nothing but comb my stuff for continuity, this will have to do.

4. WriteRoom

Distraction-free writing for iOS and Mac. Which means: no bells and whistles. Minimal styles. If I’m on the go somewhere, I can write in there and then use DropBox to transfer to my Mac, where I can pop the text into Scrivener easily. Other writers like iA Writer, Writing Kit, or Daedalus (from the guys who brought you Ulysses).  

§

I have but don’t use Index Card for iOS, mostly because Scrivener has its own index card system. 

Any other software I ought to know about?

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Filed Under: Books and Magazines, Writing

Results from the Free Days at Amazon

Posted on May 4, 2013 Written by Diane

So, I recently offered my book for free for 5 days at Amazon. And here’s what happened.

But first, a little history lesson.

§

A few years ago, the term “Self-publishing” meant bad. Self-publishing was the last resort of the author who couldn’t get traction from real publishing houses in New York. It often meant you were dealing with a scam artist outfit like Publish America. (No link. Don’t even do a web search on them. They’re crap.) 

Self-publishing’s bad reputation is why, when my friend Rob read my book years ago and told me to put it up on Amazon, I wouldn’t.

Uh… Oops. 

In 2008 or 2009, the ways of self-publishing changed, due to one entity: Amazon. Amazon introduced the Kindle, and it introduced the Kindle Direct Publishing, or KDP. It became easy to publish your book online and actually have a viable career publishing your own work, without going through New York. Not just for the Hugh Howeys and Amanda Hockings, but for lots and lots of writers. If you want to read a great thread by authors talking about how well they’re doing, read this thread started by Hugh Howey and eventually turned into an article he wrote for Salon. There are lots of writers having lots of levels of success out there. 

In December 2011, as part of their bid to become THE place for authors to have their books, Amazon introduced the Kindle Digital Publishing Select program. For 90 days, you agree to make your book exclusively available digitally to Amazon (you can still offer the paperback version elsewhere), and in return Amazon offers you five days when you can offer your book for free, plus entry in the “Kindle Online Lending Library,” or KOLL, which means that people can borrow your book (if they belong to Amazon Prime and if they have a Kindle e-reader). 

In early 2012, KDP Select had some tremendous effects. Authors would offer their books for free, have tens of thousands or even hundreds of thousands of downloads, and then when the book came off of its free days, KDP would interpret the free downloads as buys and that book would pop up on the Paid book list, basically immediately becoming bestsellers. Then lots and lots of people would buy the books (for actual money), and a lot of authors started paying off their mortgages.

In March 2012, KDP changed the algorithm and free sales only counted for a fraction of a paid sale. The change was felt immediately — free books got a boost right out of the gate, but the book probably wouldn’t be as high on the charts as it would have been before the change. 

Lots of authors suspect Amazon has changed the algorithms again recently, to make the transition from Free to Paid even less useful, but Amazon claims that it only changed the formula once, in March. It’s just that there are so many more books that are available for free now, the signal-to-noise ratio has made things harder.

A lot of authors on boards or mailing lists I frequent say they don’t think Select is worth the exclusivity any more — the money they make from KOLL borrows (roughly $2 per book, which is great if your book costs $2.99 or less, but it’s less money than you would get for a sale if your book costs more) doesn’t make up for the money lost on other digital bookstores, such as iTunes/iBooks, Kobo, and Barnes and Noble, because those bookstores are increasing in visibility and sales.

§

When the Free bonanza started and authors started talking about how much money they were making as a result, I thought they were nuts. Here’s why: I like getting ebooks, and getting ebooks for free is even better. When the Great Free Gold Rush was on, I downloaded a crap ton of books, often by authors whose names I recognized. I downloaded a huge number of books, even knowing that I wasn’t particularly interested in them right them. 

I didn’t read them. I didn’t do anything with them. I stored them on my Kindle. Whenever I paid for a book, I immediately read it. The free ones could wait.

When an author made a ton of their books available for free, what I learned was: this author will eventually offer all of their books for free. If I had a lot of free books by that author, I stopped even considering buying something from them. I had a lot of ebooks on my Kindle. I could wait.

Also, a ton of those free books were just as bad as everyone said they were. Wow. I haven’t bothered going through my Kindle to clean it up but…yeah. Not good.

Now, clearly, this was not the universal experience of the authors who were offering their books. Often they found that if they offered one book for free, the sales of all their other books picked up as a result. People were downloading their books, liking what they found, and returning for more, this time with money in hand. In fact, so many authors discovered the power of giving one away for free they found a way around Amazon’s no-free restriction. 

Amazon doesn’t offer the ability to set your book’s price to Free to anyone except members of KDP Select, and that’s only 5 days out of every 90. However, it also says that you can’t offer your book at other vendors for a lower price than you offer it at Amazon, and other vendors (such as iTunes/iBooks) do allow you to offer your book for free. So authors very quickly figured out how to offer their books for permafree: they would set them to a price of zero elsewhere and then get Amazon to price-match. Sometimes Amazon price-matches, sometimes it doesn’t. 

The extra bonus to permafree is: Amazon crosses out the price you’ve set on Amazon and writes $0.00 below it — making it look as though the buyer is getting a particular deal that day. And people like getting deals.

§

In March 2013, Amazon made a huge change to the ecosystem that has sprung up around selling things on Amazon. I don’t even think all of the effects from this have been completely understood yet.

Amazon Affiliates make money by getting people to buy things at Amazon with the Affiliates’ tag attached to the URL for that thing. The customer buys, the Affiliate gets a cut of the sale for referring the customer. The fun part was, when someone went to Amazon to check out something with the Affiliates’ tag attached, that tag stayed operational for some time afterward. So if a customer went to check out a free book, and then stayed at Amazon to buy a lawnmower, the Affiliate got a cut of the sale of the non-free merchandise.

Lots of people were making bank with this system. They had sites offering links to free books on Amazon, and then customers would buy lots of other stuff that actually cost money, and the Affiliate raked in the proceeds.

Amazon said, “Yeah, enough of that crap,” and tightened the rules, hard.

Starting March 1, 2013, Associates who we determine are promoting primarily free Kindle eBooks and meet both conditions below for a given month will not be eligible for any advertising fees for that month within the Amazon Associates Program. This change will not affect advertising fees earned prior to March 1, 2013.

1. At least 80% of all Kindle eBooks ordered and downloaded during Sessions attributed to your Special Links are free Kindle eBooks

AND

2. 20,000 or more free Kindle eBooks are ordered and downloaded during Sessions attributed to your Special Links.

Sites that had invested heavily in featuring free books to their customers stopped doing so, cold. Even if they offered links to paid books, if their Affiliates tag was used to download too many free books, the Affiliate would lose all of their Affiliate money. 

Offering your book for free and letting people know about it just became that much harder.

§

Knowing all of this, why, if I only had one book up in the Amazon bookstore, did I make You Know Who I Am free for 5 days? It wasn’t like I was going to spur anyone on to buying Book 2, which is, as of yet, not available.

Well, it’s true: offering it for free when I had more than one book available would have been a great promotion. But by the time I have multiple books up there, I’m not planning on being in KDP Select. I did it for this first 90 days so that I could learn the system. (For example, it turns out I had to tweak a few things in the ebook and re-upload the book to Amazon a couple of times. On other bookstores — Kobo, for example — you lose your entire sales history if you re-upload. Lots of authors roll their eyes at what a stupid system Kobo has.) 

I know how fast I write: it’s going to take me a bit to get multiple books up on the stores. I’m not staying in Select for that long. 

What do I need even more than money at this point? 

I need people to read the damn thing. And beyond that, I need them to review it.

Before I put my book up, I had zero idea of how important reviews are. Reviews convince other readers someone has read that book. (Or bought that app. Or watched that movie. Whatever.) They’re absolutely necessary to get advertising through the most effective advertisers for books. One place that has phenomenal results for the books it features won’t even talk to you if you have fewer than 10 reviews. They have so many writers trying to advertise with them that they might as well get the biggest bang for their buck and pick the books that their clients are likely to buy, and it’s easiest to tell that via the reviews for the book.

If enough people downloaded my book, I was betting that some percentage of them would read it, and an even smaller percentage of those would review it. The rule of thumb someone mentioned was: 1 review for every 100 purchases. Might be a much greater ratio with free books. 

§

When I put You Know Who I Am up for free, I advertised the sale through ebookbooster.com (which sends out your announcement to places still featuring free books, because they make their money in other ways) and I asked people on a mailing list I’m on to tweet about it. I tweeted it a couple of times. 

Results: worldwide, over 5 days, I gave away 14,400 copies of the book. This is nothing compared to the results some authors have reported, but it got me into the Top 100 of Free books, and people look through that list all the time. (If your book gets into the Top Ten Free bestseller list, you’re giving away many tens of thousands of books.)

The first few days of the sale and afterward, I have gotten some of those reviews that I needed, and it was clear that the reviewers had read the book. (Priceless: A review where it’s clear the reviewer has actually read the book. Thank you thank you thank you thank you!)

The book has also sold better afterward than it did before (there’s been a rather stark contrast, in fact), although I have zero idea how people are finding it now. I’m really glad people are finding it, of course. And lots of people seem to be enjoying it enough to leave enthusiastic reviews, for which I am profoundly grateful!

§

One fun moment happened when I made to the top of the Women Sleuths sublist. Me and Uncle James, together again! 

Pattersons small

(Just so we’re clear: to the best of my knowledge, I have no kinship to James Patterson. If I did, I would have done something to announce this relationship, such as “buy France.” I’m just happy he’s blazed the trail for having a 5-letter first name plus Patterson on the front of a book.)

§

So, am I going to make You Know Who I Am free again, any time soon?

No.

For one thing, I’m going to leave KDP Select in May 2013, to see if (like some, though certainly not all authors) I can make some money and get some visibility on the other bookstores. (The main ones are iTunes/iBooks, Kobo, and Barnes and Noble.) While Amazon is still the Big Kahuna for English-language authors, the other ones are coming on strong.

Although, from what I’ve read about iTunes/iBooks even before my book’s available there, I have a laundry list of changes I’d like to see them make. Let’s start with iTunes Producer, the software you need to upload your books to iTunes. I would like to start by burning this software to the ground and salting the earth afterward.

And Kobo, seriously: up the search game on your site. And make it possible for authors to change material in their books without losing their entire sales history. 

If I do get into the permafree game and offer the book for free, that’ll be after I have 3 or 4 books in the Drusilla Thorne series up, and I know how long that’s going to take. That will be a while. 

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Filed Under: Books and Magazines, Publishing

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