I’ve subscribed to Vanity Fair for years. Years. Maybe twenty years. I had a roommate in college who subbed to it, and she described to me its wonderfulness, with pictorial spreads of Giorgio Armani clothing (I had to say, “Who’s that?” because I was so out of it) and gushing suck-up articles on celebrities, balanced with really wonderful and intelligent in-depth political and global work that was clearly being paid for by the pictorial spreads and gushing suck-ups. So be it.
During the oh-so-crucial shopping season of September through December, during which glossy magazines swell like so many Octomoms with their endless advertisements, Vanity Fair led me to invent a new verb, “to vanityfair,” which means, “to rip out the gigantic quantity of ads from the magazines, sometimes reducing its thickness by over a third.”
Every so often I’d say, “God, this magazine sucks, I have to stop getting it,” but then they’d have another article that was totally wonderful and unexpected and I’d start liking it again.
But they’ve done it. They’ve finally managed to get me off my ass and cancel my subscription.
Last month, they had Jessica Simpson on the cover. Why? I don’t know. The story was all about how she’s not fat, she’s gorgeous. I don’t know that much about her, and I knew when I first heard the “Jessica Simpson is fat” stories that they were all an attempt to get some attention and sympathy. To have Vanity Fair waste my time with that story made me go, “Oh, please, do we really not have any celebrities any more?”
(In fact, we don’t, not really. The reason we have Brad and Angelina on the checkout stand every week—well, maybe you do; thankfully, my supermarket does not have checkout tabloids, yay Lunardi’s—is that they are recognizable to a vast audience and have great crossover appeal. The great expansion of the entertainment infosphere through hundreds of channels and the internet and iPods and such has led to inevitable schisms of domain—now there are tons and tons of celebrities, all of whom are known to a smaller and smaller audience. Movies are targeted to extremely narrow audiences: the likelihood that anyone over the age of 35 knows the name Shia LaBeouf, let alone what he looks like or how to spell his name, is pretty damn low, which is why he was in that stupid Indiana Jones movie last summer.)
But no, it wasn’t even Jessica Simpson that did me in. It was their 87 millionth article in a row on the great travails caused by Bernie Madoff.
They could not say any louder that they are New York-centric; they couldn’t be any clearer that the magazine is designed to be read by people that range from the Upper West Side to the Long Island Expressway. They have lots of New York things and nothing else. It’s tiresome and incestuous, it really is.
I know Bernie Madoff did a very bad thing. But it’s really not Topic #1 everywhere in the country. It’s really not the most interesting thing to happen ever, you know?
No, apparently Vanity Fair doesn’t know, because in this month’s issue (possibly my last), there’s another goddamn Bernie Madoff article.
The obvious criticism, of course, is that Bernie Madoff is exactly the kind of uber-successful, high-flying financier that Vanity Fair has extolled and sucked up to for years. Their endless investigations of the criminality of the Bush years does not make up for their continual praise of the Bush gang while things were good. (Really bugged me at the time too.)
Anyhow, in case VF is wondering why they lost another subscriber, that’s why!
